Without Measure (WOM) 365

August 28, 2009

PETA Retreats, Removes Anti-Fat Ads

Filed under: activism,ISAA,self esteem,size acceptance — directisaa @ 11:41 am


From ISAA Director Allen Steadham

08.28.09 – The People For The Ethical Treatment of Animals (PETA) has seen reason and removed the offensive “Save The Whales! Lose The Blubber. Go Vegetarian” billboard ads and replaced them with the ironic but considerably less offensive “Gone – Just like all the pounds lost by people who go vegetarian.”

“Gone” — as if to say to you, the public “Gone! We get it. We heard you loud and clear! We removed our ‘offensive’ ad and came up with something milder, okay?” And that’s fine. That’s all we were asking for.

This clearly shows once again that all it takes is a concentrated effort sending a simple yet very loud message to those who discriminate. With enough time and all the resources available (telephone, Facebook, MySpace, Twitter, blogs, webpages, faxes and postal mail), the offending party will get the message and if they do not wish to continue to be flooded with angry (yet peaceful) protest, which can also lead to boycotts of them financially, then they will change course and correct the problem. This works for politicians, corporations and anti-fat organizations like PETA.

Thank you ALL for your participation in this activism/advocacy effort. It may seem like something small — but in this case, within two weeks’ time, you got PETA to replace billboard ads all across the United States! And those ads were berating and hurting fat people every time they saw them, sometimes multiple times in a day. So it’s a big deal! Give yourselves a hand, you deserve it!



  1. Allen,

    I agree that this is a victory to celebrate. As I am new to the Fat Acceptance movement and I am learning the politics of it, I think your point about the power of social media to confront fat hate speech is well made. I know for me personally, social media helps to continue to educate me about Fat Acceptance so I can find out what makes sense to me, (intuitive eating, futility of intentional weight loss, interpersonal relationships and how my personal FA will affect them, etc.) When I am well informed, I can make decisions about what I want to stand up against via the powerful social media tools at our disposal.



    Comment by nycivan — August 28, 2009 @ 1:07 pm | Reply

  2. I am glad that this pleases you & I know that it is better than the original, but they are still persisting in their belief that people who become vegetarians, that all fat people are meat-eaters, etc., which is still false & prejudicial. And, for that matter, the vast majority of thin people are also meat-eaters. Progress…but Peta doesn’t get it & likely never will & will persist in seeing fat people as their enemies & the abusers of animals, etc.

    Comment by Patsy Nevins — August 28, 2009 @ 3:48 pm | Reply

  3. I see this as a pyrrhic victory. While the ad was removed it also got tons of free publicity; much more than it would have gotten if it had simply been ignored. Also most obese activists would regard its replacement as still being false and fat hating. Some might even call it bigotry. One day people will learn that it it is impossible to lose or gain weight be simply changing one’s diet or exercise regimen, until that day we must fight. Onward fat soldiers!

    Comment by fat acceptance — August 28, 2009 @ 10:05 pm | Reply

  4. I know they conceded, but just look at the sign in the pic above. How condescending….GONE-Just like all the pounds lost by people who go vegetarian???

    That implies that all fat people are meat-eaters? So fat people are once again to blame? We cop s**t for so many ridiculous things. I have vegetarian friends who are overweight…what an illogical conclusion to come to!

    PETA’s gone sign seems to send the message”you fatties want us to take the sign down? Fine, but we still have the final f**k you!”

    They might as well as kept the sign up if they can’t realise how offensive and discriminatory they are. It often surprises me how narrow-minded some activists are (I’m not generalising here, I said SOME not ALL), they’re only aware of the rights they want fulfilled in their particular cause, and completely insensitive when it comes to others, despite the fact universal rights should be the underlying premise for all rights of all people and animals. For example, I’ve heard of feminists and woman activists to behave in a discriminating way towards positive people, of social activists to discriminate against gay people etc etc…how can you fight for rights to be fulfilled when you behave in a hypocritical manner yourself?

    Sorry, I’m getting on my soapbox, it’s just that their attitude is condescending,arrogant and buffoonish. I have no sympathy for PETA, I support animal rights, but I don’t support those idiots.

    Comment by mia badib — September 15, 2009 @ 5:46 am | Reply

  5. I have several vegan and vegetarian friends and they are ALL obese. Going vegie doesn’t do a thing for losing anything but healthy protein. JMO.

    Comment by Leslie Ann — October 28, 2010 @ 10:24 pm | Reply

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Create a free website or blog at WordPress.com.

%d bloggers like this: