Without Measure (WOM) 365

August 11, 2009

PETA Attacks Fat People — Again!

Filed under: activism,ISAA,self esteem,size acceptance — directisaa @ 6:45 am
PETA billboard ad

PETA billboard ad

From ISAA Director Allen Steadham:

I received the following email yesterday from a citizen who observed a new billboard ad campaign  called Save The Whales from the People For The Ethical Treatment of Animals (PETA), so I checked out their website and sure enough, there it was, listed as a Billboard campaign! Here’s the email (the individual’s name is being withheld for privacy reasons):

I would like to express my OUTRAGE of a Billboard I recently saw in Jacksonville, Florida. My family was visiting and i was planning on taking them to the beach to enjoy the beautiful day when i saw the billboard that made me want to cry. It says “Save the Whales” with a picture of an over weight woman in the foreground.

We all sat there and stared at it for a minute and everyone in the car was silent. No one wanted to mention my weight. I laughed it off as usual but it really had made me so embarrassed, so self conscious and so ashamed about my weight that I dropped off my family at the ocean front and left to go home making the excuse that I wasn’t feeling well.

My embarrassment turned to outrage as I was sitting at home contemplating the distasteful, disgusting billboard. I can’t believe that PETA would be so disrespectful as to use the terms “Whales” and “Blubber” when referring to obese people.

I wish there was something I could do. I’ve already written to them expressing my outrage of their malicious terms and asked them to take it down. PLEASE PLEASE DO SOMETHING! An organization such as PETA, who is in the news all the time, should not be allowed to get away with this!

I agree with this citizen and therefore, on behalf of ISAA, I am asking your help. We’ve taken on PETA before and we’ve made them change. Let’s do it again!

Please contact PETA (information below) and tell them to discontinue their Save The Whales ad campaign or we can exercise our right to boycott PETA and their sponsors.

Contact PETA:
Phone: 757-622-PETA (7382)
Fax: 757-622-0457
Leave comments on their Facebook page
Leave comments on their My Space page
Snail mail: 501 Front St., Norfolk, VA 23510



  1. omg that fatty in the bikini is so cute!

    Comment by abbyvines — August 11, 2009 @ 7:38 am | Reply

  2. Ugh! God, I hate that organization! Not only are they sexist, but they’re weightist. Congrats on helping animals and pushing people into the dirt! I called and left a message and will be calling again when their offices open.

    I told them that their billboard was disgusting and hurt people. I said that it’s great that they want to help animals, but they’ll get nowhere by hurting people. I also said that I know lots of people who are fat and vegetarian so their campaign is idiotic and focuses on people’s fears of becoming fat. I said, not only are they sexist, but they’re weightist and that makes them the worst kind of organization pretending to do good.

    Comment by Lexie Di — August 11, 2009 @ 9:50 am | Reply

  3. Hi Allen

    Thanks for keeping a eye on these guys. I will spread the news and urge all plus sized people and supporters to place negative comments when possible on any articles about PETA, focus on their fanatic, cult-like and bizarre behavior.


    Comment by william — August 11, 2009 @ 11:29 am | Reply

  4. I do sympathize with this person (woman?) but I don’t think she should rise to the bait, whales are incredible and impressive mammals, so are we by the way!

    Really, PETA who cares?

    Oh and by the way, I don’t think the tag line allusion actually works. Surely save the whales by not losing weight?

    Comment by wriggles — August 11, 2009 @ 11:58 am | Reply

  5. This ad seems to fly in the face of my own experience, when I went vegetarian and rapidly gained a third again of my weight. There are plenty of good reasons to become a vegetarian–ethical convictions, or aesthetic distaste for meat, or (if you’re me) gastrointestinal complications related to digesting meat. But losing weight isn’t one of them, and shame on PETA for playing up fat hatred and fat shaming.

    Comment by Lattice — August 11, 2009 @ 1:11 pm | Reply

  6. I effing hate PETA. A scathing letter is on its way.

    Comment by Jen in CT — August 11, 2009 @ 1:11 pm | Reply

  7. Is it just too hard to treat both People AND Animals ethically?

    Comment by wellroundedtype2 — August 11, 2009 @ 1:14 pm | Reply

  8. Yeah, PETA loves whales and hates fat people, loves dolphins, hates people, loves any animal, hates people. I bet they are a real joy to work with. They turn off more people than they convert with their inhumane and fanatical actions. I don’t know a single PETA supporter who is not a real pain in the rear when they get to spouting the Peta party lines, and I can’t think of anyone who takes them seriously aside from certain ignorant Hollywood people who want the publicity they get from them. I love animals, don’t get me wrong, but people are animals too and deserve respect and dignity also.

    Comment by Darla Wells — August 11, 2009 @ 1:24 pm | Reply

  9. Found this post through the fat-o-sphere feeds. As a fat vegetarian, I am especially offended. I’ve written them a letter, but I’m still so upset.

    Comment by Lauren — August 11, 2009 @ 2:38 pm | Reply

  10. You know – people are animals, too, and for an organization that claim to promote the ethical treatment of animals, I see very little ethical about insulting their target audience.

    Comment by Meems — August 11, 2009 @ 3:07 pm | Reply

  11. Wow. NIce to know that all vegetarians/vegans are thin. Of course it doesn’t match the reality I live in, but, you know, if all of us who are fat would just turn vegan, clearly reality would magically realign itself so that PETA wouldn’t have to watch either animal cruelty or humans with a bit of jiggle to them.

    How vile can a campaign get? Oh, wait, I know. It can get as vile as the naked caged women stunt they pulled not so long ago.

    Comment by Twistie — August 11, 2009 @ 3:36 pm | Reply

  12. As a vegetarian and an animal rights activist I really really wish I could support PETA. Because they do dumb s— like this though, I really really can’t. I wish I could be surprised by this. I’m not.

    Comment by Claire — August 11, 2009 @ 6:15 pm | Reply

  13. All you ever needed to know about PETA is here:http://www.youtube.com/watch?v=0exLa6saV9o

    Comment by Dee — August 11, 2009 @ 6:54 pm | Reply

  14. […] As if I needed another reason…  this new promotion reminds me yet again of why it is this vegetarian absolutely and vehemently refuses to support PETA. […]

    Pingback by Against animal cruelty, but not human cruelty? » The-F-Word.org — August 11, 2009 @ 6:58 pm | Reply

  15. […] [Via my friends at CalorieLab and from a blog entitled Without Measure] […]

    Pingback by PETA - Eating animals - OUT! Making fun of obesity - IN! | Healthy Eating News — August 11, 2009 @ 7:12 pm | Reply

  16. You can also e-mail PETA through their website using this address:


    I hope they’re bombarded with protests!

    Comment by Ruth — August 11, 2009 @ 8:19 pm | Reply

  17. Because there are no fat vegetarians, or people for whom a vegetarian diet results in weight gain! I can tell this is so, because I don’t actually exist.

    In other words, oh, for f—‘s sake.

    Comment by Shira — August 11, 2009 @ 10:28 pm | Reply

  18. …I’m going back to Iceland, and I will eat more whale. Then I will take photos of myself doing it, and send them to PETA. I don’t even like whale that much.

    Comment by Anna — August 12, 2009 @ 12:50 am | Reply

  19. […] [Via my friends at CalorieLab and from a blog entitled Without Measure] […]

    Pingback by PETA – Eating animals – OUT! Making fun of obesity – IN! | Nutrition Blog — August 12, 2009 @ 8:46 am | Reply

  20. FYI – I’m a fat vegetarian.

    The Pink Flamingo

    Comment by SJ Reidhead — August 12, 2009 @ 8:02 pm | Reply

  21. I found the link to this page through another group that I read. Admittedly I’m not even remotely overweight (I weigh ~96-ish pounds and haven’t weighed above 100 pounds in close to 15 years, but it wasn’t always healthy either), but I am fascinated by and respect the fat acceptance mindset and want to learn as much as I can about how those who are so different from me physically have come to be comfortable with themselves, especially in a society where so much is focused on weight (or lack of) and physical appearance. It cannot be easy, and I applaud you all.

    That said, I was a longtime veggie and also an active PETA supporter for a long time (have reintroduced meat and poultry into my diet for health reasons — I’m a Type 1 diabetic and find that eating more protein automatically reduces my need to bulk up meals with carbs and requires less insulin, which decreases the chances of low blood sugar; it’s not what I WANT to do, but I have to make my health the priority), but I found this advertisement absolutely hideous. I read the comment that one poster here made about PETA “loving __________ but hating people…” and I just found this whole campaign to be beyond distasteful. Even if you ARE all right with being overweight, even if you ARE comfortable with being a heavier person, even if you have a very clear focus and mindset and can’t be swayed by every comment you might hear, this is such blatant disrespect and ugliness and was so unnecessary. I’m so sorry.

    Comment by Christine — August 13, 2009 @ 1:40 am | Reply

  22. PETA will do anything for attention. Sad that they are really hurting animals more than helping.

    Comment by FatNSassy — August 13, 2009 @ 1:43 am | Reply

  23. How rude. I hate when they do that stuff. I’m into protecting animals but I can’t get behind peta because of this type of crap.

    And the funny thing is, without that slogan, I just look at that and think how lovely the woman in the cute bikini looks!

    Comment by cggirl — August 15, 2009 @ 6:44 am | Reply

  24. Hi

    I just wanted to highlight a sane Green Organization.

    Why is PETA Making Fun of Fat Women?


    Comment by William — August 17, 2009 @ 9:20 pm | Reply

  25. […] while back   this post was going around the Fat-O-Sphere. Basically its a billboard for PETA. HAHAH the animal rights […]

    Pingback by It’s raining, It’s Pouring.. And no one is snoring >< « FATtastically Me! — August 18, 2009 @ 2:58 pm | Reply

  26. I am over weight myself and this billboard is EXTREMELY OFFENSIVE! I have half a mind to find out whether or not we people of extra weight should file a kind of class action lawsuit against PETA for the encouraging of calling people of heavier weight names and making fun of them. This is not only that but I know many of people are over weight not because they choose to, it is an on going struggle for many myself included, but who when they try get made fun of at gyms, or who simply can not afford to get the help that they need in order to work on the problem. This would be like putting up a sign that says something about race, women, mentally handicapped, blond hair, brown hair, or anything else anyone has been made fun of over the years. I know how about this billboard to put up in front of PETA ” Picture of a really skinny person and it reads: “Under weight is unhealthy, BEEF its whats for dinner!” I am sure it would be protested and taken down that afternoon.

    Comment by mike — August 19, 2009 @ 6:19 pm | Reply

  27. I bet those peta (veggies) lean toward the light when the sit by a window.

    I like to know what type of shoes / belts / purses/wallets etc they carry?

    I eat meat – veggies and whatever is good.
    I feel for the women that take the stupid ad personally – you shouldn’t — just look at the source of ignorant people that generated the ad.
    They need to get a life – I often wondered and now I know – how do they treat others and their family.
    Well my question has just been answered – maybe they should have been born an animal instead. opps sorry…. But ladies live your life and forget the ad.

    Comment by maryann — August 19, 2009 @ 6:27 pm | Reply

  28. The person in charge of this campaign is VIRGINIA FORT. CALL HER ON HER CELL PHONE TO COMPLAIN: 757-284-7152

    Comment by Matthew McCormick — August 19, 2009 @ 8:43 pm | Reply

  29. This is a question to any lawyers out there:

    Could PETA’s latest billboard be constituted as bullying and therefore be subject to legal action?

    Comment by Reene — August 20, 2009 @ 3:10 am | Reply

  30. Also, if there are any lawyers around, would there be any willing to take this case on?

    Comment by Reene — August 20, 2009 @ 3:12 am | Reply

  31. Two misses. Peta and the posters here. PETA didn’t take a shot at obese “people”, it’s obese WOMEN they are rejecting as human. WOMEN hating motivates PETA.

    Comment by li33lightner — August 23, 2009 @ 4:51 pm | Reply

  32. First off, those billboards are SO offensive. really. Apparently, PETA is for ethical treatment of animals, but NOT people. Second off, I am so sorry that that appalling billboard ruined your day at the beach. Everyone is beautiful, no matter what their weight is. Nobody should be guilted and shamed into hiding their body!

    Comment by Sarah — August 27, 2009 @ 6:53 am | Reply

  33. This is so outrageous. I recently posted an entry about this, as I’m an overweight vegetarian who had long been involved with PETA. I even won a songwriting contest with my lyrics of an animal rights song with PETA, and I am still an animal rights activist. However, I am so offended at some of the cruelty of PETA that I give my support to other animal rights organizations now. Ingrid’s blog comments furthered the cruelty, such as stating that fat people can’t be role models. Imagine substituting that by saying someone with otherwise all great qualities, yet who has another hpysical flaw which has nothing to do with his character, cannot be a role model.

    Comment by Robin Raven — December 21, 2009 @ 9:14 am | Reply

  34. wow, shouldn’t you become a vegetarian because you care about the ethical treatement of animals. Wait, isn’t that what PETA stands fOR!! What about the ethical treatement of people! Sheesh.
    you should enter this contest and WIN!!: http://www.plus-sizebra.com/contest

    Comment by Running Betty — January 21, 2010 @ 6:57 pm | Reply

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